Original Travel’s vision was to be the travel company of choice for the time-poor, cash-rich, originality-seeking market. Inaria’s strategic positioning ‘The Big Short Break’ communicated the concept of minimum time, maximum experience and set the foundations for what the business has become today. Since its launch, Original Travel has set new standards in the luxury travel sector winning countless awards along the way. Work undertaken includes brand strategy, strapline, brand identity, brand guidelines, advertising, printed sales & marketing collateral, digital marketing and website.
