Kempinski Hotels & Resorts

Kempinski Hotels & Resorts

Founded in 1897, Kempinski Hotels is the oldest luxury hotel group in Europe. The group offers its guests first-class quality and exclusive, personalised service worldwide in a grand European style. Kempinski now comprises a portfolio of 74 five-star hotels across 31 countries.

Work undertaken

Brand identity development (for both group and resort level), brand identity guidelines, printed sales & marketing collateral and print advertising templates.


To promote their collection, Kempinski produces an annual directory of their hotels & resorts, each expressing a different aspect of their product or service offering. Inaria was originally commissioned to create a comprehensive new style and format for their collection brochure four years ago, which we have continued to evolve on an annual basis.


Following the success of this work, Inaria was subsequently commissioned to develop the identity look & feel for both the group and the individual resorts. While respecting the core identity style that had been established, we refined the existing elements and created a new graphic system for all of the properties.

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