Fraser Yachts is the world’s leading superyacht provider. With a service offering that ranges from yacht sales and charter to construction, crew and yacht management, Fraser Yachts’ unrivalled expertise has been at the forefront of the yachting industry since its launch in 1947.
Brand strategy, brand identity, brand identity guidelines, advertising, boat show collateral, printed sales & marketing collateral, annual charter catalogue, packaging, digital marketing and website.
Fraser Yachts had a brand which didn’t reflect its market leading position. Inaria was appointed to undertake a full rebrand in order to revitalise the company and re-establish its position within the marketplace. A handcrafted heraldic logomark with a modern secondary graphic style was created, enabling Fraser Yachts to communicate the company’s rich and illustrious heritage, combined with its continuous strive for excellence.
The latest data from Market Intelligence by Boat International speaks for itself. In addition to a 94% increase in sales deals closed in the last five years, out of the top five superyacht companies, Fraser Yachts has consistently sold the most superyachts worldwide for the past four years, and continues to increase its impressive lead of 50% more yachts sold than its closest competitor.