Located on Palm Island Dubai, one of the world’s most spectacular landscapes, One&Only The Palm offers an exclusive and secluded enclave of impeccable style. Blending Moorish as well as Andalusian architectural design with contemporary Arabian chic interiors, the resort evokes a sense of understated elegance.
Brand identity, brand identity guidelines, resort collateral, guest collateral, printed sales & marketing collateral, digital marketing and packaging.
Working alongside One&Only and the team of architects and interior designers, Inaria created a motif based identity, inspired by Arabic mathematical principles, but designed in a more organic floral style.
The identity has also been designed in such a way to reflect the property’s immaculately landscaped lush tropical gardens within the resort’s grounds. This was then applied to a variety of collateral using a metallic copper foil debossed into a deep aubergine background.