Silversea has pioneered the concept of small ship luxury cruising. With a fleet of eight ships, Silversea offers its guests the chance to explore classic destinations as well as more remote places – including the polar regions, the Galápagos Islands and some of the most isolated archipelagos of the South Pacific.
Brand identity development, copywriting, printed sales & marketing collateral and digital marketing.
Inaria was appointed to undertake a full redesign of Silversea’s key sales & marketing collateral to showcase its classic fleet, adventure offering, and feature suites. All three brochures have been designed to work as a set or individually. A modern palette and contemporary design was created and applied across each of the brochures.
In addition to the company overview and guest offering, the brochures are filled with inspirational travel imagery and emotive copy, along with sample itineraries, detailed maps and floor plans – all showcasing the amazing destinations on offer. A folder accommodating all brochures and bespoke packaging hosting a branded USB completes the marketing pack.