The Blohm+Voss BV80, designed by Eidsgaard Design, is the first yacht that the renowned shipbuilder has offered as a semi-custom model. At 80m in length, she is also considerably smaller than almost all of the iconic megayachts the yard has previously produced.
Research, brand positioning, tone of voice, key messaging, brand identity, launch collateral, printed sales & marketing collateral, print advertising and digital marketing.
There were two main challenges with this project: to communicate that the quality of the product would not be compromised even though this will be a smaller, semi-custom model; and to create visuals that show the full beauty, quality and flexibility that the BV80 offers.
The concept line Semi-custom. Totally Blohm+Voss instantly communicates that the BV80 will meet the exacting standards of its predecessors. Working with Eidsgaard Design and DW Studio, we created a suite of collateral items that dramatically brought the yacht to life.