Vripack is a one of the world’s leading yacht design studios, celebrated for its creativity, naval architecture and engineering. Based in the Netherlands, and with a portfolio that represents over 7,400 designs, Vripack has created some of the most sophisticated and innovative yachts in maritime history.
Brand strategy, brand positioning, key messaging, brand identity, brand identity guidelines, casebound coffee table book
Vripack is world renowned for its naval architecture and engineering capabilities, but the Partners, Bart Bouwhuis and Marnix Hoekstra, are also an exceptional creative force. The brief was to make the Vripack brand more design focused, with a clear and differentiating proposition.
The brand concept ‘Sail the world, feel at home’ perfectly captures their approach of designing yachts that are highly-personalised and exceptionally comfortable. The resulting identity feels modern and sophisticated, and a 240-page book celebrates their finest creations to date.