Perched above the idyllic town in the Swiss resort of Surlej, at the upper end of the beautiful Engadine Valley, Nira Alpina is a ski out, ski in, luxury boutique hotel. In keeping with the ethos of Nira Hotels & Resorts, Nira Alpina offers a more authentic and natural way to experience the glamour of St Moritz.
Research, brand strategy, brand positioning, key messaging, brand identity, art direction, tone of voice, copywriting, brand identity guidelines, guest collateral, printed sales & marketing collateral and digital marketing.
The identity capitalises on the beautiful and dramatic mountains that are visible from every room and suite within the hotel. Whilst the majority of business is focused on the winter ski season, the identity also had to be relevant for the summer season. The gold and light blue colour scheme reflects both types of Alpine experience.
Working with the acclaimed fashion photographer, Donja Pitsch, Inaria art directed a winter and summer photoshoot, capturing the location’s natural beauty, the eclectic style of the hotel, and the lifestyle concept of putting pleasure before protocol and fun before formality. We also designed all guest and marketing collateral.