Set on the unspoilt south coast of Mauritius, Shanti Maurice has one of the island’s best beaches, the most extensive collection of private villas and the warmest welcome. Featuring exotic gardens, pristine white sands, stylish accommodation, sublime spa experiences and innovative cuisine – the resort offers stylish, elegant escapism.
Research, brand strategy, brand positioning, key messaging, copywriting, brand identity, art direction, tone of voice, brand identity guidelines, guest collateral, printed sales & marketing collateral and digital marketing.
Shanti Maurice, the first property from Nira Hotels & Resorts, is a boutique lifestyle resort with an award-winning spa, and was originally a sister property to Ananda in the Himalayas. The identity is based on the lotus flower, which is synonymous with the concept of rebirth, whilst also reflecting the tropical landscape of the resort.
With an abundance of luxury resorts in Mauritius, it was essential that Shanti Maurice’s unique offer was identified and communicated. Inaria art directed an extensive photoshoot, which expresses both the relaxed elegance of the brand and a more authentic way to experience the island and its people.