From its idyllic setting in Barbados, overlooking a tranquil coral sand beach, to its fleet of Rolls Royce Phantoms, Sandy Lane is widely considered the premier address in the Caribbean. The resort offers 112 plantation-style rooms and suites, an expansive five-bedroom private villa, a renowned spa and the ultra-exclusive 72 par golf course, The Green Monkey.
Research, brand identity development, brand identity guidelines, printed sales & marketing collateral, guest and operational collateral, spa collateral, restaurant identities and collateral.
To coincide with the launch of a major overhaul of the resort’s soft furnishings, Inaria was commissioned to undertake a full brand identity development programme. In addition, every brand touchpoint needed to be redesigned and produced, resulting in over 120 items being created and delivered to the resort within a four month period.
Every aspect of the identity was either extensively reworked or created. The logotype, crest, and monogram were redrawn to better reflect the quality of the resort and to improve the quality of reproduction. A suite of coral and floral photographs was commissioned to illustrate the two main areas of the resort – the beach and the golf course.