Following a meticulous reconstruction project, Corinthia Hotel London opened in 2011 to great critical as well as public acclaim. In 2012, the hotel launched a unique and exquisite collection of seven Penthouse Suites. This was the most ambitious Penthouse offering ever seen from a luxury London hotel.
Campaign concept, art direction of photography, copywriting, printed sales & marketing collateral, print and digital advertising.
Selling a significant number of room nights across seven of the highest-priced Penthouse Suites in London presented significant marketing challenges. A clearly defined proposition, distinctive personality and name for each of the Penthouses, and unparalleled marketing collateral were therefore essential.
We created the campaign concept ‘Above & Beyond’ to reflect the physical location and the exceptional quality, and worked with Barbara Kraft, one of the world’s leading hotel photographers, to capture every detail of each Penthouse. A stunning A3 book was then created, where the full scale and drama of every room can be seen.