One&Only Cape Town is a contemporary urban resort situated in the V&A Waterfront. The property offers spectacular views of the iconic Table Mountain and Signal Hill, while inside, chic island design combines with African flair. Two lushly landscaped private islands in the centre of the waterway provide a haven of serenity.
Research, brand positioning, brand identity, brand identity guidelines, guest and operational collateral, printed sales & marketing collateral, digital marketing, restaurant naming, identity and collateral, boutique identity and collateral, spa collateral and packaging.
The identity Inaria has created is a graphic interpretation of Table Mountain and Signal Hill, set within a framework reflecting the structure of an African handwoven basket. A further level of visual interest is added through the graphic style of the mountain and hill, loosely based on traditional Ndebele art.
The illustration has been produced using three different foil block colours onto a dark brown paperstock. Whilst technically challenging, the final result is a unique interpretation of one of the world’s most iconic landscapes. The richness of the colours, materials and print techniques ensure that the printed collateral is as luxurious as it is artistic.
