With Mont Blanc as a towering backdrop, Nira Montana sits at the edge of La Thuile, a sports focused ski resort in the northwestern part of the Aosta Valley, close to the French border and neighbouring Courmayeur. Using natural materials and textures, Nira Montana’s design reflects nature’s beauty.
Research, brand strategy, brand positioning, key messaging, brand identity, art direction, tone of voice, copywriting, brand identity guidelines, guest collateral, printed sales & marketing collateral and digital marketing.
The identity focuses on the snow capped pine trees that surround the hotel and line the ski runs. To position the hotel as a premium brand that is in tune with natural environment, a tactile light blue paper stock combines with a subtle printing technique, bringing a sense of refinement together with a rustic, authentic touch.
Working with the acclaimed fashion photographer, Donja Pitsch, Inaria art directed winter and summer photoshoots, capturing the eclectic style of the hotel and the location’s natural beauty. We designed all guest and marketing collateral, including the sales material required for the private residential apartments on offer.