Corinthia Hotels is a collection of distinctive properties throughout Europe and the Mediterranean basin. As a family business, founded in Malta over 50 years ago, their craft is care – warm, personal service meticulously delivered in an environment of the finest materials, chosen for their quiet quality rather than glitzy glamour.
Brand identity development, brand identity guidelines, copywriting, video art direction, facility and lifestyle photography art direction, guest collateral, printed sales & marketing collateral, digital marketing, packaging and print advertising.
With the opening of their flagship London property, Corinthia Hotels has delivered a quality of product and service that has elevated the brand into the highest level of international luxury hotels. Inaria was appointed to redefine the identity system together with the sales & marketing collateral, ensuring the brand look and feel was of equal measure.
The brand positioning, The Craftsmanship of Care, has been visually expressed through a suite of identity elements that are, in themselves, beautifully crafted. The concept was then brought to life with a video and photographic campaign – art directed by Inaria and shot by world renowned photographer, Anders Overgaard.